Sony Dropped DRM, Now Launches 'Platinum MusicPass'
Date : 2008 01 07 Category : Web News
After being the last major label to drop DRM, announces plan to sell physical digital album cards that enable consumers to download full-length DRM-free albums online.
In an unusual twist in the record industry's battle for relevancy in an increasing digital marketplace, Sony BMG has announced that it will launch a new online music download service called Platinum MusicPass. The service is essentially centered around gift cards, or digital album cards as a press release refers to them as, that one purchases at participating retailers and then redeems online to download a chosen album.