STUDY: People Still Prefer TV Set Over Online Viewing
Date : 2008 06 30 Category : Web News
Zeropaid File Sharing P2P Technology News
A telco marketing and an audience research company claim that 94% of adults who subscribe to cable or satellite television services prefer to watch TV on traditional TV sets.
There's a new study out by Nielsen, a company that provides audience research for the broadcast industry, and the Cable & Telecommunications Association for Marketing (CTAM), which is "dedicated to helping the cable business grow," that claims that some 94% of adults who subscribe to cable or satellite television services prefer to watch television on traditional TV sets.
Among the more interesting findings:
35% of adult broadband users said they had watched at least one TV show online that had originally been shown on broadcast TV.
Of this 35%, some 87% said they watched it on a TV network website.
82% of those who watched a TV show online said they did so to view something they missed when it first aired on TV.